Consumers have been grumbling about the soaring cost of groceries for nearly two years. Now, some of the biggest names in retail appear to be listening.

In recent weeks, Target and Aldi have broadcast price cuts on thousands of items, while Walmart unveiled a new private label lineup of quality “chef-inspired food” mostly in the $5-and-under range. The shift comes as U.S. consumers have been signaling their discontent with more subdued spending — threatening retailers’ bottom lines.



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