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As we inch closer to the holiday season, bigger discounts are set to appear from all major retailers as they fight it out for your hard-earned cash during the build-up and aftermath of Black Friday. One of the most strategic purchases you can make during the holiday deal season is a new TV. In the coming months, you are likely to see an onslaught of TV deals, with some netting you hundreds of dollars in savings. But how can you know which are worth taking advantage of?
The good news is that CNET is here to help find the perfect fit for your needs and your budget. With more than two decades of experience reviewing personal tech, David Katzmaier is our resident TV expert, and he has personally tested and reviewed several of the models you’ll find on this list. Those that have not been tested by CNET directly have been selected based on the size, specs, features, design, brand and price.
Hey, did you know? CNET Deals texts are free, easy and save you money.
Some incredible deals are happening now that can save you big bucks and help you get a great 4K TV at an affordable price. Remember that deals can expire at any time, so if you find the right fit, you’ll probably want to act quickly.
We update this page frequently, so keep an eye out here for the latest offers. If you’re shopping on a tight budget, you can also check out our roundup of all the best cheap TV deals.
What is the best 4K TV deal right now?
Selecting the overall “best” 4K TV deal can be tough as there are several variables that come down to personal preference. One offer on this list stands out as a pretty exceptional value. The 65-inch LG B4 features a dazzling OLED display, Dolby Vision support and an AI processor for rich, detailed visuals, and it’s currently $1,200 off at Best Buy. That saves you 40% compared to the list price, making it the biggest discount you’ll find on this list.
Best 4K TV deals
The Samsung S90D offers superb picture quality, an easy-to-use interface and great contrast and off-angle viewing. We talk more about all this in our review, with the only negatives being the reduced black levels in a bright room and its high price. The latter is now somewhat solved thanks to this $550 discount.
At 48% off the list price, this 2024 LG TV boasts one of the steepest discounts you’ll find on this list. It features a stunning OLED display, AI processor, Dolby Vision, Dolby Atmos and plenty of gaming features too. Plus, the voice remote is equipped with Amazon Alexa for easy hands-free control.
Insignia is Best Buy’s TV brand that’s aimed toward the more budget-friendly market, but that doesn’t mean it’s not a good TV. Not only is this model large for the price, but it’s 4K, comes with HDR10 and is run on the Amazon Fire TV platform, so it’s perfect if you’re in the Amazon ecosystem.
The LG C4 is the 2024 step up from 2023’s LG OLED C3, which is our current favorite high-end TV. Not only has LG improved the audio and provided a brighter HDR, it also has Dolby Vision and Atmos for top-notch picture and sound quality and gaming features. Right now you can score a $1,100 discount on the 65-inch model.
If you like the idea of a QLED TV, then you’ll love the idea of an OLED one, which can brilliantly recreate colors. This model from Samsung comes with the suite of features you’d expect, such as HDR10 Plus, HLG and a base refresh rate of 120Hz. It’s a great TV for both sports and gaming, especially if you prefer more action-packed stuff.
The Omni QLED series is Amazon’s most advanced TV to date. Along with the stunning 4K UHD display, this 55-inch TV is equipped with a built-in microphone so you can control it completely hands-free. It also features support for HDR10 Plus Adaptive, HLG and Dolby Vision IQ and has a light sensor to help automatically optimize the screen’s brightness.
Marked down by a huge $1,100, this 2024 Samsung QN90D is a stunning model with a Neo QLED panel, 4K capability, HDR, a 120Hz refresh rate and a 3D-like picture.
How we choose 4K TV deals at CNET
CNET’s team of deals experts have years of experience scouring the web to bring our readers the best TV bargains out there from trusted brands like LG, Samsung, TCL, Vizio and more. We evaluate the size, resolution, gaming compatibility and smart features, and how the models we’ve personally reviewed performed in our rigorous tests, to ensure that you’re getting the most bang for your buck. Additionally, we only source deals from trusted and legitimate retailers, so you never have to wonder if an offer is too good to be true.
