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Here on the CNET Deals team, we know it’s possible to find good discounts on tech, home goods, appliances and other essentials all year long. But Black Friday is the annual sales event to get most excited about. Nothing really beats the Black Friday deals frenzy. This (along with Cyber Monday, taking place a few days later) is when all of the biggest retailers — such as Amazon, Best Buy, Walmart, Costco, Target and many more — serve up major discounts. It gives savvy shoppers the opportunity to save hundreds — or even thousands — of dollars on top-tier products.
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With so many offers available, it can all feel quite overwhelming. That’s why CNET’s shopping experts, like Senior Editor Adam Oram, keep a close eye on the many deals that appear throughout the sales season, focusing on those trusted brands and items we’ve had a hand in testing. We’ll be constantly refreshing this page with the latest deals and price discounts that are worth taking advantage of as we get closer to the main event. Whether you want to get ahead of the holiday gifting season or save some cash on your own needs, including tech, fitness, appliances, gardening, security or otherwise.
Just remember to check back in regularly so you don’t miss out on new deals. While it’s still early, several retailers are now beginning to send Black Friday deals live, and we’ll keep this page updated as things come and go.
Best early Black Friday deals
This 2024 LG TV with 4K resolution and an OLED display is down by a massive $800 at Best Buy. In addition to this, it sports a 120Hz refresh rate that is great for playing video games alongside Dolby Vision and HDR10 for watching the latest blockbusters.
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A limited-time 40% deal has been applied to this Oral-B iO Series 3 electric toothbrush. Available in black or white, it has three cleaning modes: Daily Clean, Sensitive and Whitening. It also has a sensor that signals when pressure is too great, so your gums are protected.
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Amazon has reduced this QHD Samsung monitor to its lowest ever price, $200. That’s a 43% discount, which represents a savings of $150. In return, the 2023 monitor has an ultrawide 21:9 aspect ratio with 100Hz, HDR10, AMD FreeSync and 5 millisecond response time.
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This ninth-gen Apple iPad from 2021 is down by nearly $100 at both Amazon and Best Buy. It has a 10.2-inch screen with an A13 Bionic chip running the show, 64GB of storage, Wi-Fi (not cellular), as well as a 12-megapixel front camera and 8-megapixel back camera. CNET’s Scott Stein reassessed the 2021 iPad last year and gave it an Editors’ Choice as an affordable, basic tablet that’s perfect for kids. The current 10th-gen iPad starts at $349 and is only a year newer.
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Nectar is known for being one of the best brands in the mattress industry and this 12-inch memory foam cooling mattress in queen size is down by $300. It’s only $1 away from the lowest price we’ve seen at Amazon to date.
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More early Black Friday deals
When is Black Friday?
Black Friday will take place on Nov. 29 this year. It always lands the day after Thanksgiving in the US, which falls on the fourth Thursday of November. Expect hundreds of price cuts and sizable sales from the biggest online retailers.
Which stores have Black Friday sales?
Almost all major retailers offer tons of deals and discounts for Black Friday. Think the likes of Amazon, Best Buy, Target and Walmart, as well as more specialized retailers such as B&H Photo, GameStop and Dell. Major retailers with brick-and-mortar locations — such as Target and Walmart — will be offering online-only savings, whereas Best Buy’s Cyber Monday deals are both in-store and online. Keep in mind physical locations can run out of stock too.
When do Black Friday sales end?
Black Friday sales tend to last a few days after the major sales event itself, which happens to land on Nov. 29. this year. With this in mind, it’s fair to assume offers will run throughout the weekend into early December. It will then be taken over by Cyber Monday on Dec. 2. Just note that the best deals are expected on the main Black Friday date.
Are Black Friday deals only available online?
Generally speaking, yes. The number of deals launching exclusively in stores has been dwindling in recent years, and this was certainly accelerated during COVID-19, when crowds were discouraged and much of the shopping moved online. We’ve seen retailers like Walmart and Target previously offering online-only deals, whereas others like Best Buy extend their Black Friday savings to in-store locations, as well.
When is Cyber Monday?
Cyber Monday is scheduled to take place on Dec. 2 this year. The major sale event always takes place the first Monday after Thanksgiving is observed in the US, which is on the fourth Thursday of November each year. Between Black Friday — which is the day after Thanksgiving — and Cyber Monday, we see an uptick in sales, though in recent years the shopping event has become a month-long bonanza.
Why are they called Black Friday and Cyber Monday?
The term “black” has historically been used to denote distressing or calamitous events. The earliest known use of Black Friday for the Friday after Thanksgiving was to refer to the practice of workers calling in sick the day after Thanksgiving in the early 1950s. Around that same time, US police adopted the term to describe the traffic conditions during the first major holiday shopping date.
After attempts to move to the term “Big Friday” failed, merchants attempted to ameliorate the term Black Friday in subsequent years, suggesting that its origin was not due to the terrible traffic the shopping spree created, but because the profit it generated put stores “back in the black” in financial terms.
Then, in 2005, the National Retail Federation coined the term “Cyber Monday” because it had noticed a spike in online traffic the Monday following Thanksgiving. At the time, they believed it was because people were making online purchases while they were at work following the holiday so their kids couldn’t see any gift purchases and because work computers usually have faster internet connection. There was some chatter about calling the date Black Monday or Blue Monday — because hyperlinks are blue — but eventually, everyone settled on the more futuristic-sounding Cyber Monday. In 2014, Cyber Monday became the biggest online shopping day in the country.
Be sure to check out all of the great deals each day at CNET.com/deals and sign up for our CNET Cheapskate newsletter for a daily digest of deals delivered to your inbox. You can also sign up for CNET Deals text alerts for curated deals during the event, and install our CNET Shopping browser extension to help ensure that purchases you make all year round will be at the lowest price available.
