Sport shops revolt over Nike’s England football kit fiasco: Stores start selling iron-on St George’s cross to cover ‘woke’ flag on the back of Three Lions’ new strip – with grandmother’s also stepping in to fix hated collar motif


Sports shops are selling St George’s Cross iron-on transfers so fans can cover the controversial design on the new England football shirt.    

Nike has come under fire after making a ‘playful update’ to the traditional St George’s Cross on the back of the new Three Lions shirt – by adding purple and blue horizontal stripes. 

Many supporters were outraged when the kit designer revealed last week it had replaced the horizontal line on the traditional red cross with a different colour. 

Director at The Sports Shop, Grant Walters, is now selling heat transfers for £4.95 featuring the old St George’s Cross, so fans can cover up the new Nike version. 

The transfers have gone on sale at his shops in Kingswinford and Stourbridge, in the West Midlands. 

Many fans have reported being upset by the change, while Prime Minister Rishi Sunak said the flag should not be ‘messed with’. Meanwhile, opposition leader Sir Keir Starmer called for the kit to be scrapped. 

Do YOU know a shop selling these? Email katherine.lawton@mailonline.co.uk 

Grant Walters (pictured), director at The Sports Shop, is selling heat transfers for £4.95 featuring the old St George's Cross

Grant Walters (pictured), director at The Sports Shop, is selling heat transfers for £4.95 featuring the old St George’s Cross

The transfers have now gone on sale at Mr Walter's shops in Kingswinford and Stourbridge, in the West Midlands

The transfers have now gone on sale at Mr Walter’s shops in Kingswinford and Stourbridge, in the West Midlands

Iron-on transfers at Mr Walter's shop are now being sold so fans can replace the new Nike emblem on their kits

Iron-on transfers at Mr Walter’s shop are now being sold so fans can replace the new Nike emblem on their kits 

England star Harvey Elliott's collar was up for the entire game in Baku - the shirt's first ever outing in international football with the senior playing in it tomorrow at Wembley

England star Harvey Elliott’s collar was up for the entire game in Baku – the shirt’s first ever outing in international football with the senior playing in it tomorrow at Wembley

A smiling Harvey, wearing number 19 in the front row, was the only one in the team to turn up his collar during the shirt's first international opening

A smiling Harvey, wearing number 19 in the front row, was the only one in the team to turn up his collar during the shirt’s first international opening

Mr Walters decided to start selling the transfers after he noticed the demand from fans to keep the traditional England flag on the uniform. 

‘For me, I don’t think any national flag should be changed. We’re providing a solution for people. If it helps out, we’re also raising money for charity. It’s more about a solution to a problem,’ he said. 

One pound from every sale of a patch will be donated to Birmingham Children’s Hospital. 

Mr Walter added: ‘I don’t see much of a problem with [the new design] as such. But if there’s a backlash and people would like the traditional St George’s flag on it, here is a solution.’ 

It comes as a grandmother made an iron-on St George’s flag to conceal the purple and blue colours on the Nike shirt her husband bought for their eleven-year-old grandson Bobby. 

Lynne Bellinger used a high-tech ‘Cricut’ machine to create a replacement iron-on flag which covered up the new emblem, according to The Sun

It comes as England star Harvey Elliott, 20, hid the controversial blue and purple St George’s Cross during a Euro under-21 qualifier in Baku. 

Nike has said in a statement it never intended to ‘offend’ England fans. It reads: ‘We have been a proud partner of the FA since 2012 and understand the significance and importance of the St. George’s Cross and it was never our intention to offend, given what it means to England fans.’ 

But they have stood by claims that the strip celebrates the England squad of 1966 who won the World Cup. 

The strip, which was launched on Monday ahead of Euro 2024 in Germany this summer, promised to ‘celebrate football heroes of the past with a modern twist’.

‘Together with the FA, the intention was to celebrate the heroes of 1966 and their achievements,’ said Nike, ‘The trim on the cuffs takes its cues from the training gear worn by England’s 1966 heroes, with a gradient of blues and reds topped with purple.

Fans have reacted with fury after Nike altered the St George's Cross on the back of the new England kit. The shirt, here with megastar Jude Bellingham's name on the back, is on sale in London for up to £125

Fans have reacted with fury after Nike altered the St George’s Cross on the back of the new England kit. The shirt, here with megastar Jude Bellingham’s name on the back, is on sale in London for up to £125

The new England away short has a St George's Cross on the inside, again in alternative rainbow colours branded 'wokery gone mad'

The new England away short has a St George’s Cross on the inside, again in alternative rainbow colours branded ‘wokery gone mad’

The iron-on transfers are ready to be bought at the shops in Kingswinford and Stourbridge

The iron-on transfers are ready to be bought at the shops in Kingswinford and Stourbridge

An iron-on transfer is seen under the sewing machine ready to be attached to a kit

An iron-on transfer is seen under the sewing machine ready to be attached to a kit 

‘The same colours also feature an interpretation of the flag on the back of the collar.’

Liverpool’s Harvey Elliott, 20, scored twice in the young Three Lions’ 5-1 win over Azerbaijan in a Euro under-21 qualifier in Baku – but the flag on his £125 jersey could not be seen for the entire game.

Harvey has not commented but Liverpool don’t have a collar on their famous red shirts, however, when the Surrey-born attacking midfielder played on loan for Blackburn Rovers in the Championship he kept his collar down.

His decision to turn his collar up on the shirt’s first outing for the Young Lions will pile pressure on England’s first team, who play Brazil at Wembley at 7pm tomorrow. David Seaman suggested earlier that he and other players would have refused to wear it.

Do YOU know a shop selling these? Email katherine.lawton@mailonline.co.uk 



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